The non-profit organization had a solid event that consistently produced adequate results. However, the leader of the organization wanted to see the event improve and become the “talk of the town”. With a legacy name, Rhinestone Cowboy, the event needed something special. The first step was to move the event from a standard hotel venue to one of the most historic ballrooms in the nation: Cain’s Ballroom. Adding some fun elements of salad stations, plated entrees and shared desserts along with young and fun up and coming country bands helped this event to not only raise awareness but also meet their development goals. Guests have loved the opportunity to attend an upscale event in a classic venue while also raising money to support a great cause.